Eleanor Warnock - Every Inc. | LinkedIn
Eleanor Warnock
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Eleanor Warnock
1d
Anthropic’s released a Mythos-class model to the public for the first time. Here’s what it means for writers... Every Inc.’s team got their hands on Fable 5, which has some safeguards that prevent it from used for anything related to cybersecurity or biology, unlike the powerful Mythos we've been hearing about in the news. In testing, Every staff writer Katie Parrott found that Fable 5's writing remained near the same ceiling as Opus 4.8 and Sonnet 4.6. It caught more AI tells than other Anthropic models, however it didn’t keep the own text it generated completely clear of those same tells (em dashes, etc). When it comes to more sophisticated editing, there’s still a ceiling. Katie writes: “ Every model we’ve tested runs into the same limit: They can detect common writing problems, but they struggle to reproduce the higher-order decisions of a skilled editor shaping the argument and deciding what the piece should become..” This is a super powerful and expensive model. It's got the kind of horsepower most writers don't need unless they are writing a book with AI (in which case, why are you writing a book in the first place…??) Read more about how this latest model performed on writing — including how much it actually cost one of our team to write a book with it. https://lnkd.in/g9u_c5Sz
Eleanor Warnock
2d
A few months ago, I wrote about "writing-first practitioners": people who use consistent public writing to sharpen their thinking and attract opportunity. Now, I'm excited to bring them together IRL! Next week, Alys Key and I will be hosting a Q&A about founder-writers in East London to discuss: -The pros and cons of running your own newsletter -How to build a brand as an independent writer -Where writers can find their edge in an AI-age -How founders and other professionals can use writing to develop their thinking and create career opportunities I'm seeing more people who want to use writing as their professional edge, and we hope this community will help people get started or do even more. Thank you to Jon Steinback and the team at Marker who are graciously hosting us! https://luma.com/v87lhsw9
Eleanor Warnock
1w
A chance to catch me in the flesh this week at SXSW London! 👩🏻💻 Wednesday, June 3rd, I'll be running a workshop on writing in the age of AI from 2:45-3:45 pm. I'll be sharing how I use AI in my process, and fascinated to learn how others are using the tech. An RSVP is needed, so sign up fast! 🌻 Thursday, June 4th, from 10:40 - 11:10, I'll be interviewing Synthesia founder Victor Riparbelli about upcoming products and his predictions for the next five years in AI. A personal note: as a long-time resident of East London, I'm so glad to see events come to what I would argue is London's true creative home. Message if you're in the area and need good coffee or food recs. 🍔
Eleanor Warnock
4w
One of my greatest powers as a writer isn't writing at all. It's asking questions. I've spent years as a journalist and communications expert pulling ideas out of people that haven't yet made it into words. In a two-hour conversation, there may be only one piece of gold dust — a hint for a front-page story or the perfect framing for a product. There is still a massive gap between what AI can do and what a great human questioner can surface. So I've been trying to spend time getting better at asking questions - learning from the greats. I shared some of my thoughts and techniques with Every this week: 𝐏𝐨𝐝𝐜𝐚𝐬𝐭𝐬 𝐰𝐢𝐥𝐥 𝐧𝐨𝐭 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮 𝐭𝐨 𝐚𝐬𝐤 𝐠𝐨𝐨𝐝 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬. They're structured to entertain audiences, and so have a specific arc. The conversations can't be messy in the way you need to extract tacit information from people. 𝐀𝐬𝐤 𝐚𝐛𝐨𝐮𝐭 𝐬𝐪𝐮𝐢𝐫𝐫𝐞𝐥𝐬. Werner Herzog once interviewed a death row chaplain who gave polished, rehearsed answers until Herzog asked him about squirrels. Thrown off, he broke down, and his real grief came through. Ask people about the unscripted things. 𝐀𝐬𝐤 𝐚 𝐦𝐢𝐱 𝐨𝐟 𝐦𝐚𝐜𝐫𝐨 𝐚𝐧𝐝 𝐦𝐢𝐜𝐫𝐨. "What's changed most in your field?" and "Tell me about one moment that shifted how you worked." Going from both angles can help draw out wisdom. Interested in the question-asking techniques of others! Full piece in the comments.
Eleanor Warnock
1mo
We're in a maximalist era: looksmaxxing, londonmaxxing, massive AI-generated documents. That's why we need to bring back concision. I've read no better guide on writing and positioning yourself concisely than Emma Ketterer and Adam Ketterer's 𝘌𝘪𝘨𝘩𝘵 𝘞𝘰𝘳𝘥𝘴 𝘰𝘳 𝘍𝘦𝘸𝘦𝘳. The two B2B tech branding and positioning specialists argue that the difference between a brand and its rivals should be distillable into a tight, memorable tagline. Think Stripe's “Increasing the GDP of the Internet." I chatted to Emma this week for my newsletter who explained that B2B brands once obsessed with not being boring should be happy to grab audience attention for enough time to make them bored. The way to standout in today's world is to distill your brand into a micropitch: eight words or less. Our conversation also gave me a lot of reassurance. Emma shared the same anxiety with me about going on LinkedIn and feeling as if everything has already been said. She says that writing the book showed her that we all have something important to contribute. Strong opinions are getting rarer, and an original take is more valuable now, not less. So write that LinkedIn post or that book you’ve been meaning to. A link to our conversation in the comments.
Eleanor Warnock
1mo
Any writers with 10 minutes should read this survey of 5000 writers on AI and creativity. It illustrates where there is consensus already, and where consensus, I think, has yet to be built... The survey was run by writing app Ellipsus, which noted that the sample "skews toward fiction writers". 1. “𝘛𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘭 𝘱𝘰𝘭𝘪𝘤𝘪𝘯𝘨 𝘰𝘧 “𝘈𝘐-𝘭𝘪𝘬𝘦” 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘩𝘢𝘴 𝘣𝘦𝘨𝘶𝘯 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘮𝘪𝘯𝘦 𝘵𝘳𝘶𝘴𝘵 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘸𝘳𝘪𝘵𝘦𝘳𝘴 𝘢𝘯𝘥 𝘳𝘦𝘢𝘥𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘧𝘳𝘢𝘤𝘵𝘶𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘧𝘳𝘰𝘮 𝘸𝘪𝘵𝘩𝘪𝘯.” We're not helping anyone with AI witch hunts and cancelling people for using an em dash. Don't make enemies of other creatives...they are not the real baddies! 2. 𝘕𝘦𝘢𝘳𝘭𝘺 98% 𝘰𝘧 𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘦𝘯𝘵𝘴 𝘴𝘢𝘪𝘥 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘸𝘢𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘰 𝘵𝘩𝘦𝘮 𝘵𝘩𝘢𝘵 𝘢 𝘱𝘪𝘦𝘤𝘦 𝘰𝘧 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘪𝘴 𝘢𝘶𝘵𝘩𝘰𝘳𝘦𝘥 𝘣𝘺 𝘢 𝘩𝘶𝘮𝘢𝘯. Given that most of these respondents were fiction writers, I assume they are interpreting this as "creative writing." This is where I think thinking and etiquette still needs to evolve. I'm less fussed about something being partially authored by AI if it's something lower stakes...an email, for example. 3. 𝘔𝘰𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘢𝘪𝘥 𝘵𝘩𝘦𝘺 𝘢𝘷𝘰𝘪𝘥 𝘈𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘦𝘵𝘩𝘪𝘤𝘢𝘭 𝘳𝘦𝘢𝘴𝘰𝘯𝘴 + 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺 𝘷𝘢𝘭𝘶𝘦 𝘩𝘶𝘮𝘢𝘯-𝘤𝘳𝘦𝘢𝘵𝘦𝘥 𝘸𝘰𝘳𝘬 𝘵𝘩𝘢𝘯 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘈𝘐 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘴 𝘭𝘰𝘸𝘦𝘳 𝘲𝘶𝘢𝘭𝘪𝘵𝘺. This is a debate about people's deep-seated values and respect for creative work, which I often think tech brushes aside too easily. That said, this is also a point on which I think consensus and opinion will evolve. Is AI content something purely written by AI? Or edited by a human? I use AI as a sparring partner for some of my writing...does that make it AI content. 4. 𝘕𝘦𝘢𝘳𝘭𝘺 1/3 𝘰𝘧 𝘵𝘩𝘦 𝘢𝘯𝘴𝘸𝘦𝘳𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 "𝘞𝘩𝘢𝘵 𝘥𝘦𝘧𝘪𝘯𝘦𝘴 𝘩𝘶𝘮𝘢𝘯 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘷𝘴. 𝘈𝘐?" 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘥 𝘴𝘰𝘶𝘭. Nothing to add here. Thank you to Sarah Drinkwater for the tip! Link in the comments.
Eleanor Warnock
1mo
Tech knows how to tell stories, but it's forgotten how to listen. This is a problem. Nilay Patel's excellent piece at The Verge (link in comments) brought this up for me this week. He argues that "software brain" - the tech industry's obsession with systematizing and productizing everything - doesn't inspire most people. This is why AI is getting so much pushback. He says it's not a marketing problem. I think that's right, but from where I sit in communications/content, I also see a listening problem. For the last decade, tech has had to live and die by being the loudest voice in the room. By convincing people to adopt new things. But after decades of success, the industry started assuming everyone would get on board automatically. And in doing so, it forgot something fundamental about how stories actually work. Stories go both ways. Tech today talks at people, assumes it knows what they want, and then creates products for that. The good news is that some people are doing it differently. I think of Nina Willdorf and Shoshana Berger, who are gathering women around tables with wine to think about how AI can fit into the messy beauty of their everyday lives and work for them - not the other way around. Ask questions, speak up, and support great journalists like Nilay. https://lnkd.in/ebmnn3rn
BEWARE SOFTWARE BRAIN
Eleanor Warnock
1mo
Tech CEOs write their own LinkedIn posts. VCs publish 20,000-word essays. Founders run Substacks. Where is the writing from execs in other industries? I've been thinking about this since I sat down with Ted Merz, CFA, who spent 32 years at Bloomberg and now ghostwrites for leaders. His read: writing is going through the same transformation public speaking did 30 years ago. Before Steve Jobs, product launches were press releases and trade show booths. He turned the CEO keynote into a competitive advantage. The people who rise to CEO today are disproportionately people who can command a room. The next cohort, Ted thinks, will be the ones who can write. "What I see happening now is that people who write and communicate effectively online have a disproportionate advantage, because they control their own narrative." He points to Satya Nadella and Sundar Pichai as the model: handcrafted earnings recaps on LinkedIn, written in their own voice. Ted calls it "a masterclass in how a CEO should write for that context." No coincidence they both run tech companies. It's harder than ever to land something with traditional media, which means outlets like newsletters and LinkedIn will only get more important. Will tech keep drowning everyone else out? Link to our full conversation below.
Eleanor Warnock
1mo
📊 A data nugget that caught my eye: a survey found that marketers in 🇫🇮 who are developing AI skills earn on average ~€625 more per month. 💶 Anna Pogrebniak says one possible explanation is that "marketers who actively invest time in learning AI are also the ones who are generally more proactive about their development", adopting new ways of working that "translate into higher perceived impact, which can influence compensation." 🤔Another explanation is that "having AI-related skills on a profile may position someone as more current or forward-looking, even if the actual day-to-day use is still evolving." The jury is still out on how AI is impacting compensation and being evaluated...always interested in data on these subjects if people have things to share! (Thanks to Kim O. for the tip!)
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Eleanor Warnock commented on a post 13h
Go team!
Eleanor Warnock commented on a post 17h
Really enjoyed this piece when I read it a few months ago! My vote is for weird, especially as it pertains to tech.
Eleanor Warnock commented on a post 2d
Congrats! So happy for you 💜
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Cat Wang
1w
I’ve joined Tatler Asia as an editor based in Hong Kong! Tatler is a media brand well-known for its luxury lifestyle content and events. Following my last chapter as a Forbes Asia reporter, I’m excited to help build Tatler Leadership, a new platform spanning business, innovation, wealth, and impact. Whether you're an executive, investor, entrepreneur, artist, activist, or independent creator, if you're developing something ambitious and meaningful, let's connect. Please DM or email me at cat.wang [at] tatlerasia.com. A huge thanks to my colleagues here for having me on board and for the warm welcome. Now, back to work! (Attached: the first selfie I’ve ever posted on LinkedIn)
Sharon Goldman
11h
Today is my last day at Fortune, and honestly, I'm feeling quite verklempt (look it up! 🥹). When I started covering AI full time at VentureBeat in April 2022, it was still a fairly niche ecosystem of researchers, academics, open-source enthusiasts, and enterprise practitioners. "Generative AI" wasn't yet a thing, and no one I knew outside the industry seemed to care what I was writing about. By the time ChatGPT hit the mainstream that November, however, I was already on a wild roller coaster ride. And by March 2024, the AI boom had accelerated so dramatically that Fortune's Jeremy Kahn brought me on as the second member of his previously solo AI team. What an incredible privilege it has been covering this society-shifting story at this moment for Fortune, such an iconic brand. It has been an extraordinary platform to report on AI from the ground up — from C-suites to data centers to Capitol Hill — and along the way I even landed my first Fortune cover story (thanks to Meta's Alexandr Wang!). But I've always been drawn to building things, starting with the family newspaper I launched at age 11 called The Gardenia Gazette (I grew up on Gardenia Lane). I've gone independent before, and I'm excited and ready to do it again. I'm launching next week, so stay tuned! I’m so grateful to so many of my Fortune colleagues; I could not have asked for a better editor, colleague, and champion than Jeremy Kahn — even with the time difference between New York and London. And I was so lucky to have my work shaped by editors like Alexei Oreskovic, Verne Kopytoff, Matthew Heimer and Indrani Sen; to work alongside the small but mighty tech team; and to have Alyson Shontell at the helm, who leads with energy, great news instincts, and a smile. Thanks also to the extraordinary art, photo, video, social, and events teams at Fortune. I was honored to moderate so many incredible sessions at Brainstorm Tech and Brainstorm AI, led by Andrew Nusca, and to participate in terrific video and social content along the way. The AI story is only getting bigger, and I'm not getting off that train — I'm just hopping onto another track. 🛤️ I hope you’ll join me for the ride. 🚂
Kim O.
12h
Last Sunday, I made my debut as a vintage seller at an amazing outdoor event hosted by Helsinki Playground and Arabia at Hakaniemi Market Square. 🌞 I was amongst the 40+ vendors selling crafts, design and second-hand treasures. What made the experience super special was that I had the chance to meet and chat with people of all ages and from many different countries, all connected by a shared appreciation for craftsmanship. Some of my handpicked vintage pieces are now on their way to Japan and England. It still feels surreal! Adam Tickle, who runs Helsinki Playground, has played a big role in creating this welcoming community. Like him, I developed a love for Finnish design and quality craftsmanship as a way to better understand Finnish culture and connect with the people around me. What started as an interest in beautiful objects has become a meaningful way to feel part of a larger community. Thank you to Jussi Salolainen, my kiddo, and Samuel Quek for coming with me and supporting. We had a great time!
Bek Ventures
14h
We are proud to back Capsa AI, today announcing $18M in Series A funding. Danyal and Callum are building the AI operating system for private capital. The team built Capsa AI because they lived the problem firsthand: Danyal spent seven years inside PE and investment banking, participating in more than 50 due diligence processes at AEA Investors, Citi, and Deutsche Bank. That experience revealed a universal problem: decades of institutional knowledge locked away across emails, memos, and spreadsheets, which Capsa AI is now turning into something teams can actually use. 14x year-on-year ARR growth. 100% customer renewal rate. 122% net dollar retention. Capsa AI’s weekly active usage sits at 70% and daily active usage at 40%, consumer-grade engagement for an enterprise B2B platform. Congratulations to Danyal, Callum, and the whole Capsa AI team. Full details in the comments👇
Freya Pratty
2d
Interesting: Mobile app releases have surged over the past year, driven by AI software tools, but app usage hasn't increased. Study by MIT’s Mert Demirer, via FT
Jim Waterson
18h
I built my career posting on Twitter in the 2010s and was obsessed with the site. Nowadays... yeah not for me. Anyway, isn't it a bit weird that Westminster politics, lobby journalism, and comms is run through a platform where the feed is shaped by an owner openly advocating race war in the UK? And everyone's just still boiling their brains in it as if it's still 2016 and someone's doing a World Cup of crisps?
Michael Hines
21h
Maybe the UK needs a new creative director, not just a new Prime Minister. Who should it be, and what visions of the UK's culture should they be shaping vs killing? https://lnkd.in/e8XF9wYx
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Tom Webb Lexology PRO • 2K followers Online Safety Act regulator Ofcom's early enforcement actions have shown its focus on ‘small but risky’ platforms – but its current lack of focus on Big Tech is attracting scrutiny. By Scarlett Pontin for Lexology PRO: https://lnkd.in/e-imkXcR Input from Ben Packer at Linklaters, Andy Burrows of the Molly Rose Foundation and Hayley Brady at Herbert Smith Freehills Herbert Smith Freehills Kramer. Pic by T. Schneider on Shutterstock. 14
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NS Ramnath Founding Fuel Publishing Pvt… • 6K followers Richard Feynman on the difference between knowing the name of something and knowing something. Reminded me of what Yan LeCunn said about LLM's intelligence #AI and real intelligence. 31 2 Comments
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Chris Sutcliffe Media Voices • 1K followers Lots in here about AI, obviously, but there's also a real hunger among news publishers for YouTube native content. I've spotted more than a few newspaper job listings lately that talk specifically about increasing their presence on YouTube, and there are some stats in here that go a long way to explaining why. For one thing - it's still effectively THE video platform, for better and worse. It has endless resources; whatever its upstart competitors are doing, it can easily clone. And it has the benefit of being within a signed-in ecosystem that makes signing up and using its recommendations very easy. That said, YouTube Music is still awful. You listen to Pink Pony Club ONCE two years ago and it still thinks it's all you want to listen to... 2
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Angela Morris Centellic • 3K followers The Unified Patent Court's Mannheim Local Division and Munich Regional Court have blocked Amazon from seeking UK interim licenses covering InterDigital, Inc.'s European video codec patents under their jurisdiction, marking the first known anti-interim-license injunctions issued by courts. Amazon filed UK rate-setting proceedings on August 29 seeking an "adjustable license" for InterDigital's entire worldwide video portfolio. Amazon also seeks Brazilian declaratory judgments and to stop InterDigital from suing there. This prompted InterDigital to argue that UK interim licenses would prevent UPC enforcement (and in Germany) by giving Amazon a license defense. The UPC's €250,000-per-day penalty order protects its own proceedings while allowing UK courts to continue their case. 31 1 Comment
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Isabel Berwick Financial Times • 14K followers How do media brands build -and keep- trust with their readers? It’s something I think about a lot as an FT newsletter writer, events host (and former podcaster!). Membership programmes and community building are a start, but here my very smart friend -and former FT colleague - Sarah Ebner lays out the importance of ‘belonging’. The future for journalism is all about belonging, I’m sure. Loads of great ideas in this Nieman Journalism Lab piece from Sarah and her interviewees 🗞️ 14 1 Comment
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Kamlesh Bhuckory Mauritius Broadcasting… • 1K followers "The move is part of Meta's effort to generate revenue to support its investments in artificial intelligence and other long-term projects, and comes after years of developing a business to accompany the private messaging service." https://lnkd.in/dJ7Em7Ej
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Luca Bertuzzi Euronews • 31K followers NEW: Preparations for the EU’s code of practice on labelling AI-generated content are moving forward. While no launch date has been set, AI firms, experts and stakeholders will review next week the preliminary results of technical studies meant to shape the code. Summaries of the draft reports on text, audio, and image/video labelling, obtained by MLex, conclude that no single technique satisfies the AI Act’s requirements, recommending multi-layered approaches that combine different methods. The European Commission’s Joint Research Centre has also examined the infrastructure and governance needed to ensure interoperability, raising the prospect that companies such as OpenAI and Google may need to align with common specifications to comply with the AI Act. 126 5 Comments
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Claudie Moreau Euractiv • 3K followers Member states aren't really convinced that copyright is the place to tackle deepfakes, according to Council discussions on AI and copyright. https://lnkd.in/emRDABED 17
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John Reed Financial Times • 3K followers Our new explainer reel asks: Is the US-Israel-Iran war carving out new frontiers in AI-generated fakes? Spoiler alert: Looks like it! It’s now possible to convincingly magic up fake satellite imagery. And that’s especially pernicious, AI safety experts say, because people tend to inherently trust it - unlike AI fakes of human faces, for example, which are easier to spot. Check out our report on this too by my colleagues Dan Clark and Chris Cook (first 500 clicks are free): https://lnkd.in/eYEX-Tc2 How AI fakes are turning satellite images into war misinformation 50 4 Comments
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Azad Baig The Daily Star • 8K followers Key issues around #AI and the future of news - Reuters Institute 1. On AI and languages. As #chatbots’ English-speaking default versions skyrocket in popularity, languages spoken by fewer people or with a smaller written repository are struggling for representation. For a piece we published in May, we spoke with six journalists from #newsrooms working to narrow these linguistic gaps. READ - https://lnkd.in/ge8bzJnU 2. On AI and prose. Chatbots seem to have developed a distinct writing style. But is it really possible to identify prose written by an #AImodel? We spoke to linguistic researchers to find out how AI could be influencing the development of the English language and what this means for #journalism. READ - https://lnkd.in/gMDcgMU6 3. On AI and #copyright. With news outlets either engaged in legal battles with AI companies or striking deals with them, what’s the role of existing copyright laws? To answer this question, we spoke with two experts on copyright law in Europe and the US, who provided some clarity on what to expect on this issue in the near future. READ - https://lnkd.in/g9i2neSJ 4. On AI and journalism education. How is #GenAI transforming the way journalism is taught? We spoke with professors from Cambodia, Peru, Serbia, Spain, the UK and the US to take stock of the state of journalism education in a world in which AI can create pitches for students, do their research, and even write news articles. READ - https://lnkd.in/gZt2DtW2 5. On #AIbiases. Generative AI is trained on human-created output, so it tends to replicate human biases, reflecting prejudices and the overrepresentation of certain voices. So we spoke to journalists and newsroom leaders to get a sense of how they mitigate AI bias and design fair newsroom AI products. READ - https://lnkd.in/gA68QJ49 #futureofnews 9
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