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Thesis

Big ideas from builders.

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Nov 17, 2024

The End of Productivity Why creativity is the new currency of success Sari Azout

Dec 9, 2024

How to Build a Truly Useful AI Product Generative AI breaks the old startup playbook Chris Pedregal

May 29, 2025

Knowledge Work Is Dying—Here’s What Comes Next While AI devours information-based roles, OpenAI, Alphabet, and Apple are investing in wisdom work—and you can, too Joe Hudson

Nov 24, 2024

The Real Value of AI Isn’t General Intelligence The market for artificial general intelligence is small. Founders should bet on specialized solutions instead. Phin Barnes

Jul 1, 2025

How I Stopped Worrying About AI and Learned to Value My Humanity I found three reality gaps between what we fear about AI and what actually happens when you use it. They completely shifted my thinking. Sari Azout

Jul 10, 2025

In the AI Age, Making Things Difficult Is Deliberate There's a difference between obstacles and the struggle that makes you better. Here's how to tell. Willem Van Lancker

Jan 5, 2025

The New Science of Growth Marketing The quantitative revolution took over finance. Now, thanks to AI, it’s coming for growth. Josh Payne

Apr 7, 2025

The Race Is On to Redesign Everything for AI Agents There are billion-dollar markets to be seized—if you can learn to see like an agent. Tina He

Jul 11, 2025

Sailing Against the Current of Frictionless AI Willem Van Lancker has always learned the hard way. He thinks that’s exactly how it should be. Rhea Purohit

Oct 28, 2024

Why You Should Disrupt Categories, Not Create Them You can stand out without starting from scratch—especially in the age of AI James Evans

Jan 12, 2026

The Boring Businesses That Will Dominate the AI Era They’re not the companies with the best models—they’re the ones that own what AI has to flow through. Tina He

Apr 8, 2025

This Master of AI Agents Is Most at Home in the Analog Tina He spends her days building at the cutting edge of AI—and usually surrounded by books. Michael Reilly

Jul 14, 2025

Why Aggregators Ate the Internet The hidden architectural choice that makes big platforms bigger—and how we could change the rules for AI Alex Komoroske

Dec 8, 2025

Two Ways to Win in the Post-software Era If you're funding or starting an AI company in 2025, Rich Sutton's 'bitter lesson' should terrify and guide you .png) Sumeet Singh

Apr 28, 2025

AI Isn’t Only a Tool—It’s a Whole New Storytelling Medium Three principles for worldbuilding in the AI era Eliot Peper

May 8, 2026

The Culture of AI Engineering A framework for getting humans, agents, and everything in between to build the same vision .jpg) Noah Brier

Mar 5, 2026

Creative Work Is About to Look a Lot More Like Programming Flora's Weber Wong on why creative professionals need to stop thinking in artifacts and start thinking in systems Weber Wong

Apr 29, 2025

Where a Sci-fi Novelist Surfs for Story Ideas The surfboards, split keyboard, and improv guidebook fueling Eliot Peper’s AI worldbuilding

Mar 10, 2026

How Main Street Companies Are Using AI We run a funeral home and a medspa platform—not exactly Y Combinator darlings. Here's what we've learned about implementing AI in the real world. Sam Gerstenzang

Oct 14, 2025

A Founder’s Guide to Finding a Great Name The framework behind iconic company names—and an AI tool to help you find a successful one Willem Van Lancker

Dec 12, 2025

How This Venture Capitalist Sees Into the Post-software Future Inside Sumeet Singh’s three-step process for turning raw information into a view on what’s coming Rhea Purohit

Mar 5, 2026

An AI Founder’s Guide to Taste—Online and Off Flora’s Weber Wong raised $42 million for his creative AI startup. He also spent 10 weeks waiting for the right couch. Bethany Biron

Apr 3, 2026

How to Design for Human-agent Interaction Unreliable AI products are a design problem. Here’s how to solve it. Karri Saarinen