An AI Upheaval Is Coming for Media. This Journalist Is Already All In. - WSJ

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For Nick Lichtenberg, a story can start with an AI prompt.

By

Isabella Simonetti

Photography by Amy Lombard for WSJ

Journalist Nick Lichtenberg produced more stories in six months than any of his colleagues at Fortune delivered in a year.

One Wednesday in February, he cranked out seven.

“I’m a bit of a freak,” Lichtenberg said.

While many journalists hit the phones and cultivate source relationships, when news breaks Lichtenberg often uploads press releases or analyst notes into AI tools and prompts them to spit out articles that he can edit and publish quickly. His work involves what some view as the third rail of journalism: AI playing a leading role not just in researching, but in writing stories.