Itera: AI-Native Product Development

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Iterate on your real product.

As a team.

Itera is the shared context layer where PMs, designers, and engineers iterate on the live product together, then hand coding agents the complete brief they need to ship.

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app.travelbooking.com/flights/results

Itera

Add a flexible dates toggle that shows flights within +-2 days of the selected dates

I'll add a toggle filter below the search bar. It will query flights for Mar 12–25 based on your current search. Rendering now...

Change applied to live preview

Generate PR plan for Claude Code agent

Describe a change...

BCN → LHR

Mar 15 – Mar 22 · 1 passenger

3 results

Vueling

06:30 – 08:15 · 2h 45m

€89

British Airways

10:00 – 11:40 · 2h 40m

€142

Ryanair

14:15 – 16:05 · 2h 50m

€67

The problem

AI made engineering 10x faster. Nothing else kept up.

The slowest part of shipping is no longer writing code. It's everything around it. The handoffs between tools. The translations between people. Five to eight steps between someone's idea and a customer seeing it. Each step loses context. Each boundary adds days.

The old way

2-6 weeks

  1. IdeaAnyone

  2. Product discoveryProduct

  3. PRD + PrototypeProduct

  4. DesignDesign

  5. Design reviewProductDesignStakeholders

  6. PrioritizationProductEngineering

  7. Sprint planningEngineering

  8. BuildEngineering

  9. DemoProductEngineeringStakeholders

  10. ShipEngineering

The Itera way

Same day

  1. Propose the changeProduct

Describe what you want in plain language, grounded in your live codebase. Not in a doc. Not in a ticket.

  1. Refine on a live prototypeDesign

Iterate on a working prototype built from your real components and design system. No mocks. No Figma handoff.

  1. Scope the architectureEngineering

Answer the high-level questions: API contracts, service boundaries, dependencies. Not implementation details.

  1. Pass full context to your coding agentEngineering

Itera turns the full conversation into an execution-ready plan. Use Claude Code, Codex, Cursor, or Copilot to claim PRs and ship.

  1. Build & ShipEngineering

How it works

Propose. Refine. Hand off to your coding agent.

01

Propose and refine.

PM describes the change. Designer refines the UX on a live prototype against your real codebase. Your components, your design system, your architecture.

Add a date toggle that shows flights within ±3 days

+↑

02

Scope the architecture.

Engineer answers the high-level questions: API contracts, service boundaries, third-party dependencies. Not implementation details.

Should I add to /dashboard or new route?

ExistingNew route

New route

Profile placeholder

03

Hand the agent a complete brief.

Itera turns the full conversation, prototype, and architectural decisions into a single execution-ready brief. Claude Code, Codex, Cursor, or Copilot claims the planned PR and implements.

Specs

Prototype

PR plan

Coding agent

Built for teams

Every role. One platform.

Product Managers

Propose changes grounded in live code.

Not in a doc. Not in a ticket. In the running product, on your real codebase. Iterate in plain language until the change is ready to scope.

Designers

Refine UX on a live prototype.

Your design system becomes the constraint the AI follows. Refine in Itera or connect through Figma via MCP. Your time shifts from mocking every screen to curating the system.

Engineers

Scope the architecture. Skip the implementation.

Answer the high-level questions. Itera generates the brief. Your coding agent implements. You focus on the decisions that actually need judgment.

Leadership

See the work itself.

Every change in flight across every team. Live previews, not card statuses. Real visibility without status meetings.

Org-level visibility

See the work itself. Not a card about it.

See every change in flight across every team. Not as a status update. As a live, running preview on your real codebase. Click into any iteration, see the 'diff' and experience exactly what's changing.

Itera product interface screenshot - Iteration dashboard

Technical details

Real branches. Real code. Your stack.

Git repo Integration

Connects to your Github, Gitlab or Bitbucket repository. Understands your codebase structure, component library, and conventions.

Design system aware

The AI follows your patterns, uses your components, respects your architecture. Output looks like your team wrote it.

Instant frontend previews

Layout, copy, styling, and component changes render instantly in branch-based previews.

Ephemeral environments

Backend-touching changes spin up isolated environments with mock data. Full experience, fully interactive.

Test suite integration

Proposed changes run against your existing test framework automatically. Engineers review code that already passes.

Coding agent handoff

Skill-based integration with Claude Code, Codex, Cursor, Copilot. The brief, branch, and context are claimed automatically through an installed skill.

Pricing

Ship faster. Together.

One seat per builder. Collaborators are always free.

Currently free for early partners, help us shape Itera

Builder

€30/seat /month

Start for free

Unlimited

€100/seat /month

Start for free

Everything in Builder, plus: