Dreamfuel — Wake Up Call
Unlock peak performance with neuroscience backed coaching
We help founders, executives, and sales teams sharpen focus, build confidence, and achieve their biggest goals.
“Dreamfuel coached us to operate like professional athletes — helping us perform at our peak and achieve record-breaking results on the way from a co-working space to a nine-figure outcome.”
David DeRam, CEO, Greenlight Guru
Trusted by top leaders and founders
Krishna Potarazu
Partner, JMI Equity
I probably underestimated the power in focusing on my mental game. But working with Dreamfuel has really set me up to be more present, strategic, and successful in my role. Same with on the homefront.
Nick Tippmann
Partner, TipTop Ventures
If you’re looking to work with the best, that’s Dreamfuel. Their coaching was a game-changer for me all the way through my first exit. Now as a VC, I recommend them to all my portco CEOs because I know first hand that it has the biggest impact on a founder’s success.
Steve Johns
CEO, onecause
The Dreamfuel team combines the practical aspects of a literal playbook for success with neuroscience to help you truly understand why you’re reacting to certain situations and the strategies for getting your mind and body into the right 'state' for high performance.
Vishal Sunak
CEO, LinkSquares
My mindset before using Dreamfuel was like riding a rickety wooden roller coaster. Now I’m on steel rails.
Walid Halty
CEO, MonaLee
My Dreamfuel mental performance coach kept me laser focused through the highs and lows of building and selling my first startup. Now, at MonaLee I’ve deployed their coaching across my entire exec team, and we’re growing faster than ever with zero drama at the top.
Sean Evers
VP of Sales & Channel Partnerships, Pipedrive
“The feedback was incredible. The team said Dreamfuel’s session was the pause they needed to re-focus and re-energize for the quarter.”
Steve Travaglini
CRO, LinkSquares
Dreamfuel came in when we'd hit a growth plateau. Since then, we’ve scaled from a couple dozen people to well over 400, have grown revenue by over 2,000%, received Inc. 500 Fastest Growing Businesses, and Boston Business Journal Best Places to Work.
Jon Speer
Founder, Greenlight Guru
I can honestly say that without Dreamfuel our startup wouldn’t exist. Their performance coaching kept my co-founder, David, and I locked in and on track through a decade of trials until we got our exit event.
Nick Wangler
President, Details
As a founder, it often feels like I'm juggling 12 completely different things and there are 15 different fires I have to put out. What's great about Dreamfuel's mental performance coaching is it really impacts every single one of them.
Ting Ting Luo
Head of Product Marketing, Clay
“Dreamfuel was instrumental in helping the team dream bigger and see beyond executing the tasks and projects in front of them.”
Christian Miller
CEO, Dealer Trade Network
Being a CEO is just managing surprises, and in my past life I’d emotionally react to surprises and give way too much negative energy to these surprises. Dreamfuel has most importantly helped me be comfortable in uncomfortable situations.
Vanessa Cooksey
CEO, Regional Arts Commission of St. Louis
Thank you for welcoming me into the Dreamfuel Community. Since joining, I have experienced a meaningful change in both my personal and professional life. The weekly breathwork sessions are now a non-negotiable part of my schedule—an investment in my well-being that I truly look forward to each Thursday.
Travis Hall
CMO, Remodel Health
The first mental performance exercise Dreamfuel did with me was guided visualization. At that point Remodel Health was going into what felt like the playoffs and I needed an elite mindset. This year we won the equivalent of the startup superbowl and I bought my dream home.
Lee Roquet
CEO, Finch
This was perfect timing for me. Working with Dreamfuel has been lifechanging. I'm in such a nice mental balance space right now, and I'm sleeping so much better. I cannot say how much I look forward to my calls with my coach.
Rachel Downey
CEO, Share Your Genius
I noticed I was facing the same problems over and over again, and was not quite sure how to get outside the box of my mind. Dreamfuel’s mental performance coaching helped me get off the roller coaster of emotions many entrepreneurs and high performers face.
Tiffney Vivo
CEO, Theraprove
I'm a much better person today than I was before starting with Dreamfuel. Working with my mental performance coach has helped me approach major decisions with a clearer mindset, and I no longer feel like an elephant is sitting on my chest during high-pressure moments.
David DeRam
CEO, Greenlight Guru
“Dreamfuel was our X factor. They mental performance coached our entire organization from operating out of a co-working space to a nine-figure outcome. In those 7 years they had us operating like professional athletes, consistently performing at our highest capabilities and setting numerous records across our industry.”
Miss Lira
Acclaimed South African Musician
I’ve done visualization before, but never anything like what Dreamfuel does. Working with Dreamfuel, I feel more confident. I feel lighter. And this translates to my performances. During my last show, I just let myself go and was in flow. I improvised. It was a wonderful show!
Tessa Whittaker
VP Revops, Zoominfo
“I don’t know what I would do without my weekly coaching calls! They keep me dialed and help me stay in flow state.”
Holman Gao
CEO, Boost My School
My Dreamfuel coach helped my team and I stretch our bounds of what’s possible for our startup. Now our team is rallying around our stretch goals like never before, and this little change in thinking is making a massive difference in our performance.
Jack Clayman
Sales Director, Smartsheet
“After working with Dreamfuel, we had a record-breaking year, with the majority of our leaders achieving President’s Club for the first time ever.”
Max Yoder
CEO, Lessonly (a Seismic Company)
At the height of my stress, Dreamfuel taught me techniques that I still rely on today. My family and I are forever grateful.
Nick Tippmann
CMO, Greenlight Guru
“Dreamfuel coached us to operate like professional athletes, helping us perform at our peak and achieve record-breaking results on the way from a co-working space to a nine-figure outcome.”
Scott Barker
Co‑Founder, Sales Hacker & GTMfund
“As you continue to pursue your goals and dreams, you need to build a performance team around you and an abundance mindset, and Dreamfuel has been an incredible pillar in that team for me.”
Max Yoder
Founder, Lessonly
“At the height of my stress, Dreamfuel taught me techniques that I still rely on today.”
Jack Clayman
Director, Smartsheet
Our experience with Dreamfuel was truly transformational. After working with Kevin and his team, we had a record-breaking year, with the majority of our leaders achieving President’s Club. The coaching, strategies, and skills we gained were absolutely invaluable.
THE DREAMFUEL SYSTEM
Grounded in neuroscience and built to scale, our coaches optimize mental performance, so leaders can think clearly, decide faster, and consistently execute at their highest level.
Coaching
One-on-one sessions with elite mental performance coaches tailored to your specific pressure points. Individualized support that helps you build clarity, resilience, and control — without slowing down.
Training Plan
A personalized plan of mindset workouts — exercises that train your mind for flow, focus, and mental endurance. Designed to fit into a leader’s real day. Plus access to our library of 52 training videos.
Measurable Results
Our proprietary Intrinsic app tracks your mindset across key mental performance metrics — so you can measure progress, spot trends, and optimize your edge in real time.
Book a trial session.
Goal Setting
Neuroscience-based goal-setting technique used by pro athletes — optimized for leaders and founders.
Mindset Tools
Tools to break through limiting beliefs and fixed mindsets holding your performance back.
Flow State
Mental reset to help you access and sustain flow state.
Habits Rewire
Custom strategy to rewire habits and boost focus, clarity, and follow-through.
Leadership Skills
Proven skills to lead with resilience, decisiveness, and adaptability.
No Commitment
No risk, high reward — insights you can use immediately.
our founders
Kevin Bailey
Former tech CEO turned neuroscience-based coach. After hitting performance ceilings at my first high-growth startup, I discovered mental skills that changed everything. Now I help leaders consistently stay focused, confident, and in flow.
3x Inc. 500 tech founder
1x tech exit
Applied Neuroscience, King’s College of London
Anna Heiny
8-time All-American athlete with a neuroscience and business background, now coaching high performers to unlock their potential. From Olympic trials to overcoming injury, I’ve lived the power of mindset.
Mental performance coach
8x All-American, former pro athlete
Hall of fame runner
Neuroscience degree, Notre Dame
our coaches
Alex
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Bob
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Brea
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Brittany
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Emma
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Gregory
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Jenni
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Jon
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Marek
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Nick
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Steve
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Walid
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Brittany
Certified Mental Performance Consultant® (CMPC®) with a Doctorate in Sport & Performance Psychology
Former professional athlete and coach with real-world high-performance experience
Leadership and performance consultant helping individuals excel in high-pressure environments
Brea
Certified Mental Performance Consultant® (CMPC®) with a Master’s in Sport & Performance Psychology
Former U.S. Marine Corps Officer with real-world high-pressure leadership experience
Trusted performance coach for Special Forces candidates, professional athletes, and executives
Gregory
Performance coach to several unicorn founders
Best selling author
13 licenses and certifications in mental performance
Jon
Tech founder, Greenlight Guru
Serial entrepreneur and investor
1x tech exit
Neuroscience PG Cert, Harvard
Walid
Tech founder, Mona Lee
1x tech exit
Forbes 30 under 30 and 30 under 30 EarthX
Neuroscience PG Cert, Harvard
Alex
Tech founder, mental performance app for MLB
Certified breathwork coach
MA, Sport and Performance Psychology, University of Denver
Emma
1 Best Selling Author on Amazon
Successful visionary founder & executive
Certified in hypnotherapy and NLP
Marek
3x founder and speaker
Taken company public
Neuroscience & Psychology, University of Utah
Steve
Developed USAF’s mental performance program for F-35 pilots
MA, Sport and Performance Psychology, San Diego State University
14 licenses & certifications in mental performance
Jenni
Former professional athlete, WNBA
Sport Psychology Consultant, University of Colorado Boulder
M.Ed. Sport Psychology and Counselling, Boston University
Bob
5 tech exits
1 IPO
MBA, Harvard
Nick
2x tech exits
10x Inc. 5000 Growth Leader
MA, Organizational Psychology, Harvard
Having a mindset in the top 1% doesn’t cut it.
4 in 10,000
Only 4 in 10,000 founders make it past $50 million in revenue.
Optimizing mental performance helps leaders outperform the competition.
That’s where Dreamfuel comes in.
As Seen On
Break through mindset ceilings.
Leaders with developed mental skills have an edge.
Better Leaders
85% more likely to report being better leaders
Improved Financial Performance
39% more likely to report strong financial performance at their companies
More Flow
77% more likely to report being in flow state for half the workday or more.
Grounded in Neuroscience. Backed by Data.
Dreamfuel’s system is built on research from the world’s top institutions — and engineered to deliver measurable results.
Executives who regularly access peak performance states saw a 500% increase in productivity.
Subjects experienced three days of heightened creativity after entering a flow state.
Subjects in peak performance states showed a 490% boost in skill acquisition.
Participants demonstrated a 430% increase in creative problem solving while in flow.
Team Case Studies
Performance coaching from seed stage to 9-figure exit
+44%
boost in sales predictability and performance
+20%
improvement in employee engagement
9 Figure
exit value
When JMI acquired Greenlight Guru they asked their founding team what made their culture so resilient? Their response, “Dreamfuel.” As former athletes, they had witnessed the power of mental performance coaching on the field—and brought it to their sales and executive teams, driving record growth and an antifragile culture of deep resilience.
Scaling from $10 to $50 million+ ARR with Dreamfuel
400%
revenue growth
5x Straight
Inc. 500/5000 fastest growing companies
+60%
increase in employee retention & satisfaction
At $10M ARR, LinkSquares’ growth strained both systems and people. CEO Vishal Sunak and Steve Travaglini, Pavilion’s 2023 CRO of the Year, partnered with Dreamfuel to elevate mindsets of their executive and sales teams. Neuroscience-backed coaching built resilience and flow, fueling a 400%+ surge in revenue.
Most startups don’t run out of time — they run out of focus.
43%
43% of failed startups cite mental performance challenges — like loss of focus, burnout, and team misalignment — as key reasons for their collapse.
Optimizing mental performance helps leaders thrive under pressure.
That’s where Dreamfuel comes in.
Elite performers aren’t born. They’re built.
Dreamfuel’s coaching system strengthens six core pillars of elite mental fitness.
Drive
Sustain motivation and momentum — even during routine or difficult tasks.
Confidence
Build the belief that you can handle whatever comes next.
Focus
Stay locked in on what matters, even in fast-changing environments.
Discipline
Follow through consistently — especially when it’s hard.
Resilience
Stay calm, composed, and emotionally steady under pressure.
Vitality
Optimize your physiology to sustain peak mental and physical energy.
Frequently asked questions.
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Do you work with teams?
Yes. Dreamfuel partners with executive and sales teams at high-growth organizations to elevate focus, resilience, and performance across the entire team.
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Do you work with individuals?
Yes. Dreamfuel works one-on-one with leaders—including CEOs, founders, executives, sales professionals, and elite athletes—helping them perform at their best in high-pressure, high-growth environments.
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Are you executive coaches?
Mental performance coaching is a specialized form of executive coaching that sharpens a leader’s mind for consistent peak performance under pressure.
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Are you therapists?
Mental performance coaches use evidence-based techniques to accelerate progress toward future goals, enhancing focus, resilience, and execution. In contrast, therapists treat clinical mental health issues, often by addressing experiences from the past.
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What is the ROI?
Leaders with developed mental performance skills are 77% more likely to sustain flow states for half the day or more—a state of heightened focus and creativity where productivity can increase up to fivefold.
Ready to optimize your mental performance?
Join top visionary leaders today.
