Lightfield — AI pipeline generation
Product
Pipeline generation
Outbound agents that run on your CRM.
Running outbound takes tools, time, and methodology most founders don't have. Lightfield does it for you, with a forward-deployed team building off your CRM data.
Trusted by the world's fastest growing startups
Outbound is hard to learn, execute, and maintain.
The tools are expensive A typical set-up - data enrichment, inbox warming, sequencing - costs tens of thousands of dollars a year before you send a single email. Agencies cost even more and optimize for meetings booked, not quality pipeline.
01
The maintenance is constant Sequences break. Tools go offline. Data stops syncing. You spend over half your time on outbound keeping the systems working instead of improving messaging or talking to prospects.
02
You can't tell what's working List sizing, audience segmentation, offer testing, experiment design — most founders are learning these on the job. Without a methodology, every campaign feels like a shot in the dark.
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Why Lightfield
Running outbound on your CRM data is different. Standalone platforms start from a database. Lightfield starts from the customer data you've already accumulated.
01
Account scoring that learns from what works
Lightfield trains on the patterns in your closed-won customers, not a generic ICP doc. Every score comes with reasoning grounded in your data.
02
Messaging in your customers' own words
Sequences are drafted using the exact language from your call transcripts and email threads — the phrases that moved your best customers to close.
03
Warm paths surfaced automatically
Your team's LinkedIn connection graph is mapped to target accounts. Warm intro paths surface where they exist for the prospects most worth pursuing.
Features
What's included with pipeline generation
A scored list of accounts, refreshed continuously
We build your target account list from your ICP and score every account on fit, timing, and connection strength using hiring, funding, tech stack, and investor signals.
Verified contacts and warm intro paths
For each account, we surface verified emails and LinkedIn profiles, cross-reference your team's network for warm intros, and route contacts to the right sequence.
Personalized email and LinkedIn sequences
Our team writes sequences using language from your own transcripts. The Lightfield agent runs the cadence, escalates replies for review, and reroutes contacts when sequences end.
A forward-deployed team
Each engagement is built around testable hypotheses that we scope with you. We meet weekly to review results, decide what to change, and plan the next experiment.
Natural language reporting and analytics
Ask the Lightfield agent which segments convert, which messages get opened, which accounts went quiet, and which look like your best customers — all in the same chat interface.
Run outbound without building it yourself.
Frequently asked questions
- Who is this for?
Early-stage founders and growth leaders going 0→1 with outbound, or running outbound but lacking the time, team, or methodology to scale it to hit their goals.
- How is this different from an AI BDR?
AI BDRs are designed to replace entry-level reps at established sales organizations — companies with a working motion, a defined ICP, and a known playbook, where the goal is volume and the bar for quality is "good enough."
Lightfield Pipeline Generation is for teams at the other end. Your motion isn't established yet. You don't have a playbook to automate. We're a capacity multiplier for the best people on your team, not a replacement for the cheapest ones. We bring methodology and execution capacity so founders and operators can run more experiments, learn faster, and make better decisions about how to scale growth.
- How is this different from an outbound agency?
Agencies optimize for meetings booked. Their incentive is volume, and the playbook walks out the door when the engagement ends.
Lightfield optimizes for pipeline most likely to convert to revenue. Every data point in your CRM — your closed-won customers, your closed-lost reasons, your call transcripts, your team's connection graph — informs which accounts we target, who we contact, and what we say. The result is fewer meetings with better-fit prospects, not more meetings with worse ones. And because the motion runs on your CRM, the playbook stays with you.
- What’s different about running this on your CRM versus a standalone outbound platform?
Standalone platforms start cold. They build a TAM from a generic database and your email history, then write sequences against an ICP doc. Lightfield starts with your closed-won customers, your meeting transcripts, and your team’s connection graph. The team scoring your accounts and writing your sequences is operating on the information you share with them, not a comprehensive understanding of every single conversation you’ve ever had with your prospects or customers.
- Do I need to use Lightfield’s CRM to access this?
Yes. The motion runs on your customer context. If your data isn’t in Lightfield, we can’t build on top of it.
- How long until I see results, and what does success look like?
Setup takes a few weeks: target list scored, sequences written, mailboxes warmed. Results take 4–6 weeks of live sending. Success isn’t just meetings booked — it’s a clear answer on the hypotheses we set together: which segments to keep targeting, which offers to drop, and what changes to make to your messaging.